Connect - Learn - Profit

Presenting sponsor:   PPAI

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  8:30am - 10:00am          CPPA University  (sponsored by Bulova)

Cultivating Key Accounts - Grow Within Existing Clients to Increase Sales 

presented by Marsha Londe, Tango Partners

Everyone knows the old adage: it is easier to retain customers than gain new ones. But you can’t just stand still with stagnant growth. This class will review specific strategies to increase your revenue by selling to more contacts within your existing accounts.

We will discuss how to identify accounts that are ripe for growth, develop an individual plan for each client, and then build the roadmap to get there. It will recommend everyday activities to implement now. We will also explore higher-level decisions such as when to invest to offer new services.

Learn more about Marsha Londe.  

** One lucky attendee will receive a complimentary consultation session with Marsha.

  9:30am -   2:00pm          Exhibits Open

* Thousands of products from more than 150 lines on display.

* Learn how to increase your revenue - Attend "Cultivating Key Accounts"

* ATTENDEE - ONLY show specials

* Sneek peek at 2012 products and catalogs

* First 100 pre-registered attendees get the National Coupon Book on CD

* Chance to win to win fantastic prizes from our sponsors - Bulova Watch, 500GB Custom Hard Drive, National Geographic Flash Drive, 2012 Dues Credit, Cold Hard Cash and more...

  ** Don't forget to join us for the Fall Social the night before the show at 300 Shady Grove. Click on "See other CPPA events" to the right.

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